The IC Mastery Story
Lots of people say they ‘fell into’ their career in internal communications. Not me. After I graduated from Cambridge with a degree in English Literature and History, I knew I wanted to use language and storytelling to help people find more meaning and purpose in their work and make organisations more successful.
That’s why for over fourteen years I’ve been helping some of the world’s biggest companies communicate more effectively with their people. Since then I’ve made plenty of mistakes along the way – most of which were completely avoidable! But I wouldn’t change my initial decision. That choice has offered me amazing opportunities to learn, grow, travel the world and work alongside exceptional leaders.
Starting out, I passionately believed in communication’s power to drive change, inspire people, and turn business strategy into measurable results. I still do.
All the same, I wish I’d had more support along the way. It can be a lonely job, and a demanding one without a clear pathway. That’s why I started Internal Comms Mastery – to help IC professionals around the world to not only do great work, but to make an impact, and build brilliant careers.
Getting IC the Recognition it Deserves
Internal comms practitioners are some of the most passionate, creative, and knowledgeable people I’ve ever met, dedicated to transforming their organisations for the better from the inside out. I believe internal communications should matter more. It matters to me, it matters to the best practitioners I know in the industry, and it matters to the businesses we support. So it deserves to be brilliant.
Yet unfortunately our expertise is too often overlooked, eclipsed by our more glamorous (and usually better-resourced) siblings in Media, Marketing and Corporate Affairs.
That’s why Internal Comms Mastery exists. Our ambition is to change this dynamic by helping internal communications and its practitioners to get the recognition they deserve, and the community support that will equip and enable them to thrive.
Our Expertise
We help companies to realise IC’s potential and understand how it contributes to business performance: by creating trust, making change stick, and delivering results.
The team behind Internal Comms Mastery has extensive experience with some of the world’s leading brands, working both in-house and as consultants. We’ve delivered, among other things:
- Effective communications strategies for hard-to-reach teams such as retail associates and factory staff
- Change communications programmes for mergers, acquisitions, relocations and digital transformations.
- Creative internal communications campaigns, in print and online, that explain the company’s vision, mission, values and strategy
So it’s fair to say we know our stuff.
Training and Coaching
Above all, we help internal communicators to build successful careers that are rewarding, challenging and a reflection of who they really are, with training courses, coaching, and hands-on project support.
Our mission is to give you the knowledge, tools, and capabilities you need to do your job outstandingly well. For this reason, there’s a range of free resources here on the blog for you to start using right away.
We also provide in-depth professional development for more bespoke and insightful support. For instance, we offer coaching to help build your confidence, step into the role of true strategic partner and plan the next step in your career.
Whether it’s individual coaching you need, a training session tailored to your team’s requirements, or practical advice from some of the finest minds in the business, our mission is to make sure you receive the training and support that you need to do great work, make an impact in your organisation, and build a brilliant career.
Award-Winning Internal Communications
We’ve helped to deliver best-in-class communications for these companies. Can we do the same for you?
